Corporate Video Production - Benefits And Uses Of Corporate And Commercial Videos

Human beings are often referred to as “The thinking animal”. What distinguishes humans from other animals is the ability to perceive, think, decide and then act. Over the years, humans have evolved and an indication of that are various dialects and languages spoken across the globe. The ability to think and perceive lets human beings easily communicate via various dialects and exchange information. The modes of communication are basically of three types, namely - audio, video and text. Out of these three, communication via video is the most effective as it embeds features and qualities of other two modes (audio and text) as well. Through video one can make maximum impact on the viewers. Video is a powerful tool and is used today in such a wide array of streams including training, fundraising, product demonstrations and email marketing.
Online video is the fastest growing ad format in 2012 with nearly 55% growth. In a recent survey conducted by Emarketing, 59% of executives said they would watch a video first, even if video and text appeared on the same page. Forbes reveals that 80% of executives are watching more online video today than they were a year ago. Top marketers and businesses have 53% more video on their websites as compared to their competitors. Online conversion trends show that visitors who view product videos are 85% more likely to buy or enroll for a service than visitors who do not. Top businesses accept that use of video in marketing has shown an increase in click-through rates by over 96%.
According to Dr. James McQuivey of Forrester Research, "A minute of video is worth 1.8 million words."
Rightly so, as videos give an open platform of expressing thoughts beyond what words can represent. In fact, online video viewership has seen a tremendous rise within the past couple of years and is gradually developing into one of the most influential marketing tools ever. Video brings online and offline together. Video marketing is one of the most interactive ways of interfacing with prospect customers. A professionally created commercial or corporate video can effectively showcase products and services to local and national audience as well as the internet which can give companies a global exposure without spending much on marketing campaigns.
Now-a-days, many large scale companies, corporations and organizations are using specially scripted and conceptualized audio-visual corporate communication material such as DVD, high definition video, blu-ray discs, streaming video and other media for marketing and broadcasting information related to their products and services to their perpetual customers. The production of such videos is often referred to as commercial or corporate video production. Commercial or corporate video production encompasses pre-production, script writing, concept creation to providing actors, music, and graphical creative. The benefit of choosing a professional corporate video production house is that you can be assured that key factors of your marketing goals are judiciously focused on. A professional production house seamlessly integrates your requirements with the script resulting in a commercial video that best represents your company or message and meets your expectations.