Digital video, which has many formats, is a highly beneficial tool.
Businesses can tap into its neglected power for Internet marketing (the
process of promoting, selling, and distributing a product or service
24/7 on the Internet). There is no better way to sell in a global market
that makes purchases 24 hours a day than with a well designed website
that includes this beneficial tool. It is also involved in many
litigation cases and is quickly finding its way into court rooms around
the world.
In the following paragraphs, my goal is to help you
understand digital video with regard to closed circuit television
systems and its many formats.
In its simplest terms, digital video
can be defined as a video that has been recorded using a software
program and digitally stored in a computer. A CCTV system is a computer.
That digitized information can be controlled from a computer and
displayed directly on a computer monitor.
All current digital
video file formats, which are listed below, are based on PCM or
Pulse-code modulation. PCM is a digital representation of an analog
signal where the magnitude of the signal is sampled regularly at uniform
intervals, then quantized to a series of symbols in a numeric form
(usually based on binary code).
Here is a brief catalog of digital video file types so you better understand how it is used.
CCIR
601 (or RE 601) is a file used for broadcast television stations
because of the analogue and digital television conversion. This digital
video file format converts and encodes interlaced analogue video signals
into digital video.
In the old days, television commercials were
first distributed on analogue first, then digital tape. Today, TV
commercials can be distributed over wireless networks electronically
using digital video technology.
Services like SpotMixer allow
businesses to create their own commercials on line and distribute them
over a plethora of media, including television and the internet.
MPEG-4
is good for online distribution of large videos and video recorded to
flash memory. This is a digital format used for video iPods and
uploading to YouTube and other social media networks, but keep reading.
MPEG-2
(used for DVDs) is a digital file format used to make DVDs. An MPEG-2
digital video file burned onto a DVD will play video on a DVD player and
computer provided the computer has the ability to play DVDs. Some
computers with older DVD technology will have difficulty reading DVDs
that have been burned with newer technology.
MPEG-1 is used for
video CDs and was the first digital video format that was mass marketed.
It is rarely used today but occasionally pops up. Many DVD players will
play MPEG-1, but not all can read this digital file format.
H.261
was the first truly practical digital video coding standard. In fact,
all subsequent international encoding like MPEG-1, H.262, MPEG-2, H.263,
MPEG-4, and H.264 (MPEG-4 Part 10) have been based closely on the H.261
design, which is now seldom used.
H.263 is a video codec standard
originally designed as a low-bit rate compressed format for
videoconferencing. H.263 has since found many applications on the
internet: much Flash Video content (as used on sites such as YouTube,
Google Video, MySpace, etc.) is encoded in this format.
The
original version of Real Video (which I recommend you run away from) was
based on H.263 until the release of Real Video 8. In other words, I
tell you about H.263 so you can see the legacy.
H.264, also known
as MPEG-4 Part 10 or as AVC, is the next enhanced codec developed for
sharing digital video on the internet. H.264 provides a significant
improvement in capability beyond H.263. The H.263 standard is now
considered primarily a legacy design (although this is a recent
development).
Most new videoconferencing products now include
H.264 as well as H.263 and H.261 capabilities. Primeau Productions uses H
264 digital video in a Quicktime format to send to webmasters for use
in encoding Flash video on client websites.
Here is the bottom
line: the files above are created using computers-including CCTV
systems-and can be viewed with video editing software and digital video
file converters.
H.264 technology is an excellent beginning file
format for creating Flash video. Video editing software programs can
output various sizes of H.264 and be used several ways:
1. A source digital video file to create a Flash video for your website
2. A digital video file that can be emailed
3. A digital video file that can be uploaded to social media like YouTube, Yahoo and Viemo
4. To view a converted CCTV video codec in court
Flash video
is a web-based digital video player. It is cross platform, which is why I
recommend its use for digital video content delivery on your website.
Although
many editing programs like Final Cut, Vegas and Premiere are capable of
exporting finished video productions in Flash video (.FLV), there is
more to creating a complete Flash video than just the video file.
When
a digital video file is created like a H.264 (encoded to specifications
of under 10 minutes and 1Gig) and uploaded to YouTube, Yahoo, MetaCafe,
and Viemo, the H.264 file is converted to Flash video during the
uploading process.
Many services that post PR video on their
websites now only accept Flash Video (.FLV) files. HTML 5 is out and
nearly taking over flash, but it still has a way to go.
If you are
interested in posting a Flash video on your website, the following are
the components you need in addition to the.FLV video file:
1. The.html portion - the html webpage that loads the flash player
2. The.swf portion - the compiled flash file for web (contains the flash video player)
3. The.flv portion - the actual video file for the flash player
4. ac_runactivecontent.js -the javascript file that loads the player into browsers
A non-video-production-based software program made by Adobe called Flash is used to create graphics and video for websites.
Flash
Video is a file format used to deliver video over the Internet using
Adobe Flash Player. The format has quickly established itself as the
format of choice for embedded video on the web. Notable users of the
Flash Video format include YouTube, Google Video, Yahoo, MetaCafe,
Viemo, Reuters.com, and many other news providers.
Flash Video is viewable on most operating systems, via the widely available Adobe Flash Player.
Lastly,
Theora standardized is still in development and not used very often,
but still worth mentioning to complete your understanding of the various
file formats available today.