The availability of inexpensive royalty free stock footage video
together with online editing solutions means that video marketing is now
an option available to any size company. The collections of stock
footage and motion graphics which are available to download online can
be used to create a cool stand alone video or mixed in some original
content to give a polished look to any multimedia production. Also video
as a marketing tool is on the increase due to the quality and selection
of footage available to download from stock video libraries across the
web.
The use of footage video on a royalty free licence has become
a mainstream tool used in marketing, by film producers and
videographers for television commercials, presentations, trade shows
along with advertisements. Also, many companies are using stock footage
video where it brings a theme or business topic to life and visually
illustrates a product brand message. There are stock footage options
available for almost any promotional situation where video can get
across or condense a sales message far quicker than text or an image.
Text and image marketing is getting overtaken by multimedia channels
which are far more engaging than static visuals.
Stock video can
be defined as the use of footage, motion graphics and motion backgrounds
to the film production markets plus the growing video marketing
industry. Footage and stock video libraries operate a model to produce
high quality videos at low cost on a royalty free basis, are instantly
downloadable online for use in product videos and marketing. Stock media
and motion graphics are increasingly used in marketing. Video as a
marketing tool has been proven to better engage new audiences and as a
viral marketing tool to boost the potential for marketing campaigns to
be shared online around the web so helping expand a brand or promote a
product.
Friday, February 7, 2014
Thursday, February 6, 2014
Getting Your Video To The Top Of Search Engines
Online video marketing has become the wave of the future. If you
need to get your content to the top fast creating video is the way to do
it. While optimizing website links may take months if your efforts are
not consistent video can get you to the first page almost instantly.
There are many advantages to optimizing video for search engines. One
being that your customers would rather have a sales pitch delivered in
the form of a video than a web link. To get your web marketing video
noticed it needs to reach the top of the search engines and here are
three steps that you can take to do so.
1. Create a Google+ page
To get your video to the top of search results one thing that works exceptionally well is creating a Google+ page. You need Google+ to make comments on YouTube videos so get yourself a page. The best way to optimize the page is to put as much text as you can inside the about me section. Write sub-paragraphs to target all of your keywords and use the link text. A lot of people may over-look how important this is but I assure you that text is the currency of content and the richer your pages are the better your pages will do in search engines.
2. Create a YouTube Channel
Make yourself a YouTube channel and target keywords from there. Call your channel your most competitive keywords. Use YouTube's page rank to get your video to the first page. When you up load your video target the same keywords to double the effectiveness. YouTube also let's you have link text to target keywords from their website. Make sure you give your channel a description and fill it out.
3. Write Articles
For any web link that you're trying to promote you need another website to vouch for you. The number one way to do this is to write articles. Writing articles is great advertising, a fantastic way to build page rank and a great way to build credible back links which search engines reward you for. Use the resource box to sell your services and promote your link. When you create a hypertext from the article resource box, make sure that you put the keyword that you're target otherwise it's not going to do you any good. Having links point at your link is never a bad thing but hypertext is how you tell the search engines what keywords you're targeting.
1. Create a Google+ page
To get your video to the top of search results one thing that works exceptionally well is creating a Google+ page. You need Google+ to make comments on YouTube videos so get yourself a page. The best way to optimize the page is to put as much text as you can inside the about me section. Write sub-paragraphs to target all of your keywords and use the link text. A lot of people may over-look how important this is but I assure you that text is the currency of content and the richer your pages are the better your pages will do in search engines.
2. Create a YouTube Channel
Make yourself a YouTube channel and target keywords from there. Call your channel your most competitive keywords. Use YouTube's page rank to get your video to the first page. When you up load your video target the same keywords to double the effectiveness. YouTube also let's you have link text to target keywords from their website. Make sure you give your channel a description and fill it out.
3. Write Articles
For any web link that you're trying to promote you need another website to vouch for you. The number one way to do this is to write articles. Writing articles is great advertising, a fantastic way to build page rank and a great way to build credible back links which search engines reward you for. Use the resource box to sell your services and promote your link. When you create a hypertext from the article resource box, make sure that you put the keyword that you're target otherwise it's not going to do you any good. Having links point at your link is never a bad thing but hypertext is how you tell the search engines what keywords you're targeting.
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