Once, online video was a novelty. Today, there is a titanic flood of
online video, a testament to its immense popularity. What enabled this
flood was the widespread availability of high-speed, broadband internet
access. Ground Zero for this explosion in online video is YouTube, which
was launched in 2005 and purchased by internet search giant Google in
2006
So serious is online video's impact that Google offers top
ten rankings to those videos that have received enough user votes - no
matter where the videos come from, or what they contain. Today's
marketing budgets need to be aware that a top ten ranking in Google on
certain competitive search keywords can easily run the cost in money and
time to the six figures and beyond.
If you haven't engaged in
online video production for your business, consider that at the absolute
least, submitting a small number of videos to the various video sharing
sites such as YouTube will increase your website's traffic because you
can advertise that site's URL in the videos and video page. Make sure
you use the complete format for your link and viewers of your videos can
be at your website in less than a second after seeing your videos.
What are some ways to get those viewers and raise your profile above the video flood? Here are four tips:
1) Share your video as a response.
Browsing YouTube will bring you in 'content contact' with videos
that have high viewership. Look for other videos that connect in some
way to your video. You can be creative with the association, but there
should be a plain connection. Post the URL of your video as a Video
Response to the high-traffic video in order to "coat-tail" some of the
popular video's traffic and bring it to your own video.
Wednesday, November 12, 2014
Sunday, November 9, 2014
Tips To Shoot Better Video With Your GoPro Hero 4
Creating great videos takes practice, and whether you are hoping
to become a professional photographer or you simply want to take great
home videos, you need practice. While it is important to practice, it is
equally important to choose the best equipment that you can afford.
With the latest model GoPro Hero 4, you can shoot great video for your
collection. Learn great tips on how to take movies that you will enjoy
watching for a long time to come.
Using the zoom function
One common mistake that people make is overusing the zoom feature. The result of this is amateurish looking videos that can make the viewers dizzy. If you have to zoom in and out, do it slowly and make sure that you are steady. If possible, you should avoid using the digital zoom and instead use optical zoom. While this might not get you as close as you would like to your subject, you will benefit from better video quality.
Framing your shots well
Make sure that you fill the frame with the subject. You can place the subject slightly off-center to make the scene more visually interesting. Use wide shots very sparingly and rely more on wide sweeping shots of your setting if you want to show the location. Focusing on the small details will allow you to convey the atmosphere more effectively.
Choosing vantage points
You should shoot the video from several vantage points to capture the best footage. This will give you an interesting mix of a range of shots, and it can help to heighten the drama of the best moments. You should use the best shooting angle depending on your environment. This means that you might need to kneel down or climb high depending on the scene you want to capture.
Consider the lighting
Lighting is very important when shooting video. Avoid backlighting when shooting your subjects to avoid hiding the facial features and expressions. Moving from one side to another will help you to deal with the lighting situation. When shooting outdoors, you should think about the best time to take the shots. The best cameras have features that allow you to cut effects of backlighting.
It is a good idea to record only the best moments unless you plan to edit the video extensively. GoPro Hero 4 comes with features and functions that allow you to adjust the recording mode. Avoid overusing special effects when filming important scenes and remember that using the best camera will go a long way in giving you the results that you want.
Using the zoom function
One common mistake that people make is overusing the zoom feature. The result of this is amateurish looking videos that can make the viewers dizzy. If you have to zoom in and out, do it slowly and make sure that you are steady. If possible, you should avoid using the digital zoom and instead use optical zoom. While this might not get you as close as you would like to your subject, you will benefit from better video quality.
Framing your shots well
Make sure that you fill the frame with the subject. You can place the subject slightly off-center to make the scene more visually interesting. Use wide shots very sparingly and rely more on wide sweeping shots of your setting if you want to show the location. Focusing on the small details will allow you to convey the atmosphere more effectively.
Choosing vantage points
You should shoot the video from several vantage points to capture the best footage. This will give you an interesting mix of a range of shots, and it can help to heighten the drama of the best moments. You should use the best shooting angle depending on your environment. This means that you might need to kneel down or climb high depending on the scene you want to capture.
Consider the lighting
Lighting is very important when shooting video. Avoid backlighting when shooting your subjects to avoid hiding the facial features and expressions. Moving from one side to another will help you to deal with the lighting situation. When shooting outdoors, you should think about the best time to take the shots. The best cameras have features that allow you to cut effects of backlighting.
It is a good idea to record only the best moments unless you plan to edit the video extensively. GoPro Hero 4 comes with features and functions that allow you to adjust the recording mode. Avoid overusing special effects when filming important scenes and remember that using the best camera will go a long way in giving you the results that you want.
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