Once, online video was a novelty. Today, there is a titanic flood of
online video, a testament to its immense popularity. What enabled this
flood was the widespread availability of high-speed, broadband internet
access. Ground Zero for this explosion in online video is YouTube, which
was launched in 2005 and purchased by internet search giant Google in
2006
So serious is online video's impact that Google offers top
ten rankings to those videos that have received enough user votes - no
matter where the videos come from, or what they contain. Today's
marketing budgets need to be aware that a top ten ranking in Google on
certain competitive search keywords can easily run the cost in money and
time to the six figures and beyond.
If you haven't engaged in
online video production for your business, consider that at the absolute
least, submitting a small number of videos to the various video sharing
sites such as YouTube will increase your website's traffic because you
can advertise that site's URL in the videos and video page. Make sure
you use the complete format for your link and viewers of your videos can
be at your website in less than a second after seeing your videos.
What are some ways to get those viewers and raise your profile above the video flood? Here are four tips:
1) Share your video as a response.
Browsing YouTube will bring you in 'content contact' with videos
that have high viewership. Look for other videos that connect in some
way to your video. You can be creative with the association, but there
should be a plain connection. Post the URL of your video as a Video
Response to the high-traffic video in order to "coat-tail" some of the
popular video's traffic and bring it to your own video.
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