Thursday, September 18, 2014

How to Write a Music Video Treatment

Directors
Each one has a definitive task to perform. The record label approaches several production companies and directors with a proposal. This sets the clock ticking. The companies and directors with ample knowledge of how to write a music video treatment place their bids to undertake the project. Generally the treatment is composed by the director himself but due to the high pressure of the job, directors hire professional music treatment writers to shoulder the responsibility. Another reason for them to seek professional writing help could be that they may not be efficient writers. A music treatment should include the following components:
1. Selling - The treatment should convince the production company that the project is worth taking up. If the party is convinced of its merit, they will be more likely to provide funding.
2. Image - Descriptiveness and visual effects are crucial. Use present tense and relate every verse of the song with the overall effect of the music. Suggest how the artist is will be portrayed and the setting of the video.
3. Budget - The effects to be included in the video will determine the budget to be allocated. A proposed effect that is simple is inexpensive and can be safely used in the initial attempts when writing music video treatment.
Follow these tips for music treatment writing and you will increase your success rate. Most music videos are a collaborative effort. Consider

Wednesday, September 17, 2014

Arguments and Reasons For Using Video Surveillance

According to a recent survey by the Harris Poll, 96 percent of Americans support the use of video surveillance in public places by the government and law enforcement agencies to prevent terrorism. Of course we all know that video surveillance is used for more than just preventing terrorism, but also to keep watch in our homes and businesses, on streets, in parks and in several other places.
So what are some of the arguments for the use of CCTV surveillance systems across the country?

1. Peace of Mind - A security camera system can provide peace of mind for you, your family, employees and customers. Because they always watch, you do not have to worry about your loved ones or property while away. They help people to feel more secure in their surroundings and to know that if something did happen help can arrive quickly.

2. Loss Prevention - CCTV cameras can help keep personal belongings, merchandise and money where it belongs. The systems can monitor employees and customers to make sure nothing is out of place and reduce theft. A huge part of retail theft is due to internal losses, so this is a huge part of the industry.

3. Crime Deterrent - Security cameras can make a target less attractive. If would-be criminals spot a camera, they may reconsider their plans. It can prevent your family, customers and employees from being victims of a crime. Often, dummy cameras are used as such deterrents, but one has to weigh the risks of gambling their assets on a "hoax."

4. Solving Cases - Number 3 brings us here; if the cameras do not work as a crime deterrent, then the footage video surveillance systems capture can be used as evidence and help ensure that the proper arrests and prosecutions are made in case of a theft, vandalism or assault.

5. Monitoring Productivity - Many companies use multiple security cameras in breakrooms, on sales floors and in hallways to monitor employee productivity. While practical, some people definitely do not agree with this use of CCTV Cameras because they believe it fosters ill will and animosity between the worker and employer.
6. Analyzing Trends - Perhaps one of the most practical applications, if none of the others are considered so, is the use of Security Cameras for monitoring and analyzing trends in retail situations where one needs to know how many people to schedule during a specific part of the day or where they should place certain merchandise on the sales floor. Monitoring a surveillance system can allow a business owner to make educated decisions on these matters.

These arguments are among the most common ones made for CCTV surveillance. There are sure to be others, and there are most certainly arguments against its use, so feel free to comment and let us know what your thoughts are. We are seeing a growth in the physical security industry, and will likely see an increased use of cameras in public places in the coming years, so it is becoming increasingly important for the public to be aware and knowledgeable regarding what will be out there watching them.

Monday, September 15, 2014

Knowing More About Video Production Companies

For obvious reasons, video production is now used as an effective marketing strategy especially for small business owners who were formerly making use of articles. It's not as if articles aren't good enough, but humans tend to embrace better opportunities when they see one in order to move their business out of the crawling stage. With the internet reaching even wider places around the world today, product advertisement can be done quickly, easily and without spending too much stressing the importance of using the services of production companies. Below are some factors to watch out for before choosing any in your vicinity.
Creativity is one of those factors that makes your target audience remain glued to their screen to capture every single moment of the video so you must find out how creative and professional the company is since you wouldn't want a video of a mediocre quality.
Technology keeps on advancing on a daily basis and the introduction of new gadgets is enough to prove that fact. The video production company you intend choosing must have some, if not all of the newest equipment in town to facilitate easy and quality video production thereby conserving your time and not compromising their quality in the process.
A cordial client relationship is necessary for the growth and improvement of every company whether small or large so study the staffs in the company and ensure that they are friendly and loving. If you notice any sort of disunity or discrimination amongst the staffs then you may need to extend your search a little more.
It is understandable that video production is costly but that doesn't warrant for ungodly prices so ensure that you compare their costs with your budget to see if you can pay for their services conveniently. If you can't, simply search for other cheaper companies around but be careful though so that you don't end up in wrong hands. Sometimes, you need to see video production as an investment so that you don't lose hope when you find out the costs are way beyond your budget.
Finally, your video needs to be advertised in order for people to see it and you can use various methods such as video sharing sites and the Social Media. Popular social sites such as Facebook and Twitter are a good way to start especially if you have thousands of friends and followers on each.