1. Stand Out from the Crowd - While everyone's ramping up their
budget to send plain text emails, you can send video emails to gain the
competitive advantage.
2. Be Remembered - It has been proven that the combination of audio and visual stimulus increases retention.
3.
Stay on the Cutting-Edge - Web video and video email are a staple of
communication, they're not going to go away. Usage of this new medium
will only increase.
4. Be a Leader in Your Field - Usage of web video is on the rise, but it hasn't yet hit the mainstream markets.
5.
Put a Face to the Name - For the most part, people like to do business
with people they know. Video emails let your prospects get to know you
before you even meet them.
6. Capitalize on Your Greatest
Assets... You and Your Team - Unlike copy, you and your team can produce
marketing videos with little more than a $60 webcam. Sales copy can be
expensive and time consuming to author. The difference between making a
sale and losing a customer can often be as simple as adding the human
touch - that's you and your team!
7. Improve Your Credibility -
When people can see and hear you talking about the benefits of your
products and services, they are much more likely to trust you. When you
have trust, you have sales.
IMPROVED COMMUNICATION BENEFITS
We
all could stand to benefit from improved communication, and now with
video email marketing techniques, and web video in general; we can make
significant improvements in the way we deliver our message.
8. Say
it Right the First Time - Unlike a live presentation, videos are
recorded. This means you can record it once, and use it over and over
again. So if your tired, under the weather, or even sleeping, you can
send your prerecorded message and you know that it will be presented
right.
9. Eliminate Confusion - We've all received that
passive-aggressive plain text email from a colleague or friend. When we
actually speak to them later, we find out that we were mistaken. This is
due to the absence of nonverbal cues; for example, body and facial
expressions.
10. Provide Better Customer Service - Videos can be
produced quickly and easily, but the perceived value is so much higher
than a phone call or plain text email. The end result, happier
customers.
11. Connect with Clients and Prospects From Anywhere -
Just like regular emails, you can send video emails to your next door
neighbor or all away around the world with the click a button.
12.
Reduce Calls to Customer Support - When you do a better job of
addressing your customers' questions and concerns, you reduce the number
of times they contact you for help. Web video allows you to communicate
more effectively. Therefore, when you respond to customer questions
with video emails, you can provide better answers, and your customers
won't need to contact you as often.
13. Improve Consistency in
Your Marketing - Consistent and clear marketing messages lead to
customers and prospects who understand who you are and what you offer.
When they're ready to buy, they'll likely think of you. With video email
marketing, you'll have a library of every video you ever sent. Review
them to ensure consistency and have your team review them as well. Now
you're all on the same page.
14. Use Video to Educate - Arguably
one of the best ways to sell is to take an informative tone with
prospects. Teach them about things that interest them and help them in
their businesses. Mix in content about how you fit into this without
being pushy. If done right, your prospect won't even realize your
selling them.
15. Reach Out to Younger Customers in Their Domain -
The world we live in is constantly evolving and changing. Business and
marketing is no different. The rise of the internet, and more recently
web video, is undeniable. More people are watching videos online every
day. Make sure that some of those videos are yours.
16. Introduce
Cross Sells - Part of what makes video email powerful is the series of
exit links located on the side of the video. When you record a video,
you have the power to include links on the side of the screen that lead
to whatever information you would like. This creates a great potential
for soft-selling and calls-to-action. "Click the link on the right to
take advantage of this offer today!"
PROCESS IMPROVEMENT BENEFITS
Refining
processes is one of the fastest ways to increase efficiency; leading to
a significant savings in both cost and time. When you use web video,
you not only refine the process, you enhance it. Plain text can only say
so much. Video takes your processes via your message to the next level.
17. Prime Your Prospects Before You Meet Them - With video
email marketing, you can incorporate videos into your routine that
accelerate the sales process. When you speak with a prospect over the
phone for the first time, ask for an email address and send him a video
email instead of a plain text email. Now he's getting to know you, one
of the first steps in making a sale, and you don't have to do a thing
beyond pressing send.
18. Saying it is Easier Than Typing it -
Great at speaking but not at typing? Even if you are adept at it, you
could probably think of a more profitable, or enjoyable use of your
time. With video email marketing, you'll reduce your time spent on the
keyboard and improve comprehension simultaneously.
19. Automate
Training of New Hires - Web video allows you to create training videos
to automate yourself out of teaching the basics (and more). When you
bring in a new team member, have them access relevant training videos at
home or wherever. By the time they're ready to start, they'll have a
solid foundation for growth, and you'll have a lot more time.
20.
Reduce Repetitive Conversations - Do you ever feel like you're having
the same conversations over and over again? Web video provides a simple
solution. Record your responses and just email them to the people asking
the questions. As time goes on, you'll have more and more answers in
your library, freeing you from an increasing number of repetitive
conversations.
21. Deliver Informative Content Quickly - Need to
convey a complex idea or concept, but don't have long to do it. Make a
habit of condensing ideas into short, informative videos. You'll save
time and hold your viewer's attention better. You'll have more time to
focus on other things and you'll have a higher prospect conversion
success rate.
EMOTIONAL BENEFITS
Emotions
are a core part of humanity. People often make purchase decisions based
on an emotional response. Video email marketing can capture the
imagination of your prospects and clients in a way plain text cannot.
With web video you'll have more time to enjoy the things that really
matter because your videos will be working for you.
22. Spend More
Time with Your Loved Ones - Video email marketing is as effective as it
is inexpensive. With the time you save you can spend more time with
those you care about and with the money you save on marketing, you'll be
able to afford some time off.
23. Nurture Client Relationships -
Relationships take time and effort. Strong relationships aren't built
over night. With web video and video email, you can create videos to
remind customers that you are thinking of them and that you care. Send
videos to wish your clients a happy birthday, or to inform them of some
new and interesting tidbit that you just learned. Building and
maintaining relationships takes time, but with web video you can do more
in less time.
24. Establish Rapport Automatically - Using a CRM
system is a great way to increase your efficiency. When you integrate
web video with your CRM, the product is automated video email marketing.
Now, if a prospect visits your web page and signs up for your email
list, the system takes over and you don't have to do a thing... except
cash the check of course!
25. Make Them Feel Special - Making
someone feel special is one of the fasted ways to convert them from a
prospect to a client. Send a video, even a prerecorded one, and they're
likely to feel they are getting special attention. And what did sending
that video cost you? Nothing except the 2 seconds it took you to cut and
paste the link and click send.
26. Build Trust Online - Try
making a sale without building trust first. You'll likely have a hard
time converting prospects to paying customers. Instead, try creating an
intro video and a bio video. Send them to your prospects and let them
get a feel for who you are and what you are all about. Your prospects
will appreciate your patience (if you call a few days patience) and will
likely reward you with their business.
27. Add the Personal Touch
- The personal touch is that little extra that you do to show your
customers and prospects that you care. It can be as simple as recording a
video one time, and then sending that out to each new prospect you
receive, or all of your loyal customers. How does that expression go?
Give and you shall receive. What you get back is more business.
28.
Put The Human Element Back in Your Marketing - Some people balk at the
prospect of an increasingly wired world. Like it or not, it is our
future. Video email marketing will allow you to reach out to these
people like no other online method does. True, you could utilize
traditional mediums, but who wants to spend the money when web video
comes with a low, fixed monthly fee?
29. Connect with Friends,
Family, and Loved Ones When You Travel - Just because you have to leave
home doesn't mean you have to miss out on interacting with those you
care about. Send a video email to remind them you care.
30.
Enhance and Strengthen Affiliate and JV Relationships - Relationships
are based on the interactions between two people. This is the same
whether you're talking about client relationships or those with
partners. Use web video to stay involved in the lives of your partners
and you'll likely have a stronger relationship. Take the time to ask how
things are going with a quick video email, and the response you receive
may prove very useful.
31. Show that You Care - Nothing says that
you care like taking time out of your day to connect. Time is our most
valuable resource and something you can't take back. With web video, you
can create non selling videos for the sole purpose of showing people
you care. The best part is, you can do it once and then reuse it with
all you clients and prospects. Now taking the time to say you care
doesn't take much time at all.
TIME & COST SAVINGS BENEFITS
Save
time and make more money with web video. Put a dent in your To-Do list,
or take time for yourself. What you do with the extra time and money is
up to you.
32. Save Money - As far as benefits go, it doesn't get
much simpler than this. Video email marketing is inexpensive. When you
compare the cost with the value, the expense is inconsequential. You pay
the same low monthly rate whether you send one video email or 10,000.
Let's see you say that about a newspaper ad.
33. Create Canned
Responses for FAQs - Creating canned web video responses to frequently
asked questions will facilitate customer service and improve customer
satisfaction. Record video emails to help customers and save the best
responses to be reused. The best thing is that as you get better, your
customer service gets better too.
34. Make Money While You Sleep -
Video email marketing and web videos allow you to record a video once
and reuse it indefinitely. Once a video has been created, it can be
viewed any time, day or night. So whatever time your prospect decides to
check her inbox, you're there waiting to make a sale.
35. Go
Green-Want to help the environment and save money doing so? Save gas and
money with web video. Using video email will allow you to filter
prospects, ensuring that you only travel to meet with the most likely to
purchase. You can easily save enough in gas to pay for your membership.
36.
Save Time - Creating videos is like creating an army of clones with the
sole purpose of helping you make more money. Your clones answer
questions for you. They help train new employees. They sell prospects on
the value of your product or service at 3 AM on the other side of the
country. What are you doing while your clones are doing all these things
for you? I don't know; that part is up to you.
37. Maximize Your
Efficiency - Every video email you send that is reusable takes another
task off your plate. The more reusable videos you record, the more time
you'll save. Video email marketing will allow you to focus on the most
valuable activities you perform.
MARKETING IMPROVEMENT BENEFITS
Good
marketing can be the difference between success and failure.
Incorporating video email, and web video, into your marketing efforts
will increase the impact of your copy exponentially. That being said,
marketing is often expensive, and it can be hard to see the ROI on
marketing dollars spent. Video email marketing allows you to fix your
hard costs, regardless of the number of videos you send out.
38.
Add the Wow Factor to Your Marketing - An easy way to Wow your customers
and prospects is to send them a video. Web video allows you to create
dazzling presentations and stimulate viewers in ways that are impossible
with traditional email. Video email marketing gets reactions.
39.
Add Professionalism to Your Daily Communications - Video emails allow
you to appear more professional without added inconvenience or cost.
Recipients will receive a video in their inbox that is surrounded by
your name, phone number, and the name of your company. With the addition
of a custom template, you'll be able to include your logo.
40.
Generate Buzz - Web video is a hot topic in the media. When someone
receives a video email, he or she often shows it to others. Each time
they do, more people are being exposed to your message. The resulting
buzz leads to interest in you and what your company does.
41.
Capture the Power of TV Without the Expense - Video is powerful and when
used correctly gets results. Consequently, you have to pay a lot of
money to market yourself on this medium, but without any guarantees of
who will be watching. With video email marketing, your videos are
On-Demand. That means they're waiting in the recipients mailbox. Web
video has the same benefits as video on TV, but doesn't have the cost or
the limitations of time.
42. Take Your CRM to the Next Level - Do you use customer
relationship management software? If so, you can continue to use it in
the same way as before, except with the addition of videos. Simply
include a link in the text of the email to send whatever video you want.
You can use video to augment the written word or replace it. It's up to
you.
43. Track Success Rates and Marketing Dollars - With web
video technology, such as that provided by jiveSYSTEMS, you can see
exactly how well your video message performed and measure success. You
have the power to see how many people opened the message and how many
actually watched the video. With the addition of a CRM system, you can
then see how many people decided to buy after watching your videos. Now
you know exactly where your marketing dollars are going and where you
can improve.
44. Soft Sell Effortlessly- Exit Links, links located
on the side of your video, put your message in front of prospects
innocuously. While they watch your video, they are exposed to these
links, which they may click on to learn more. People have become
accustomed to doing their own research online, and this plays into that
tendency. If you prefer, tell your viewers to click the link.
45.
Maintain Top-of-Mind Awareness - Top-of-Mind Awareness is a great way to
ensure that when potential customers have a relevant need, they think
of you first. Web videos have no incremental cost, so you can make as
many as you like; keeping your value and your message on the minds of
your prospects. Send regular video emails to your list and inform them
of your value.
RESULTING (WHOLE) BENEFITS
Video
email marketing has many individual benefits, as does web video. In
this section, I will summarize some of the overall benefits of web video
and video email marketing.
46. Sell More With Less Effort - When
you capitalize on video email marketing and web video, you'll reduce
your workload and improve your success rates, so when you do take the
time to reach out to a prospect, you will have less wasted effort.
47.
Generate More Referral Business - Customers refer people that they've
had a good experience with. When you provide excellent customer service,
you are more likely to have happy customers, and receive referrals.
Since web video allows you to do more with less, it only makes sense
that using it leads to more referral business.
48. Increase
Profitability - Video email marketing allows you to reduce wasted effort
dealing with prospects who never convert to paying customers. Such
prospects drain your resources: time, money, and morale. Why not let
your web videos handle these prospects while you focus on the ones
helping you pay the bills?
49. Keep Clients for Life - If you keep
your customers happy, they likely never leave you. It wouldn't make
sense for them to. You take great care of them. You send them regular
videos that show you care, and have a lot of informative videos on your
customer service website. When they need more help than the videos
provide, they can speak with a human on the phone, or via online video
conferencing because your CSRs actually have time to talk to people.
They're not bogged down with repetitive questions and tasks. As a result
they're happier in their work and it shows. One of the first steps
toward keeping customers for life is communicating with them. Video
email is a great way to explain and to show that you care.
50.
Create a Scalable Business Model - Through the use of video email
marketing and a CRM, you can create a business model that ready for any
level of growth, no matter how rapid. The last thing any businessperson
wants to do is be caught unprepared for growth. The consequences of such
a mistake would be catastrophic. So don't miss any opportunities. Use
web video to handle your customer service, nurturing, and marketing
efforts and you will be ready to handle any number of customers with
minimal need for additional staffing.
