Stock Footage Video for Marketing

The availability of inexpensive royalty free stock footage video together with online editing solutions means that video marketing is now an option available to any size company. The collections of stock footage and motion graphics which are available to download online can be used to create a cool stand alone video or mixed in some original content to give a polished look to any multimedia production. Also video as a marketing tool is on the increase due to the quality and selection of footage available to download from stock video libraries across the web.
The use of footage video on a royalty free licence has become a mainstream tool used in marketing, by film producers and videographers for television commercials, presentations, trade shows along with advertisements. Also, many companies are using stock footage video where it brings a theme or business topic to life and visually illustrates a product brand message. There are stock footage options available for almost any promotional situation where video can get across or condense a sales message far quicker than text or an image. Text and image marketing is getting overtaken by multimedia channels which are far more engaging than static visuals.
Stock video can be defined as the use of footage, motion graphics and motion backgrounds to the film production markets plus the growing video marketing industry. Footage and stock video libraries operate a model to produce high quality videos at low cost on a royalty free basis, are instantly downloadable online for use in product videos and marketing. Stock media and motion graphics are increasingly used in marketing. Video as a marketing tool has been proven to better engage new audiences and as a viral marketing tool to boost the potential for marketing campaigns to be shared online around the web so helping expand a brand or promote a product.