The best way to make a video work is to make it funny. Obviously, you
cannot use potty or offensive humor for fear of wrecking your
reputation or offending your viewer. Stick to light, topical humor which
fits in with your brand and allows customers to have a personal
relationship with you.
If you are just getting started with video marketing, then get a
video up as soon as you can. Studying tips and techniques and learning
theory and planning is all good. However, there is no more effective
teacher than trial and error. Get your first video up and you will learn
a lot.
If you offer services to your customers, the best way to give them an
idea of what you do is to create a video that documents the different
steps you take to perform this service. You should have a friend follow
you with a camera the next time you perform this service for a customer.
Once you get a video or two up, start churning them out. Focus your
efforts into a campaign, where each of your individual videos is a
smaller part of a larger whole. Create a synergy around your total body
of content. If you can get a new viewer with one video to look at more,
your chances of a successful call to action rise.
Interview a prominent business person and share that video in your
video marketing campaign. This can not only help you build your client
list, but can also help the person you interview build their client
list. This type of video marketing can help set you apart as an industry
leader.
Quality content is essential to the success of your video marketing
campaign. Your videos will be popular if they answer specific questions
your customers have or provide your audience with original content and
useful tips. Focus on a specific topic in each one of your video and do
not hesitate to edit the content you do not really need.
Use your marketing video to highlight something original about your
product or service. Chances are you are competing with many other
companies for customers so you need to show people why your company is
different from the rest. You can also express how your competitors do
not meet your level of professionalism without naming names. Doing so
can be viewed negatively so be sure to avoid it.
If your business is product based, consider creating a video
demonstrating how your products are used. Think of it as an infomercial
of sorts. When people see how a product is used, they are much more
likely to purchase it. It also gives you a great forum to discuss the
benefits of your product.
Variety is the spice of life and the same can be said true for video
marketing. No one is going to want to watch the same basic video over
and over, so do your best to switch it up. Keep your videos different
from each other to keep your viewers interested.
Make most of your videos yourself in your video marketing campaign,
but do spend a little on a few showcase videos. A showcase video is one
that you would use at a trade show or conference. These may require
hiring professionals to help, but they also have a more professional
feel and will reflect highly on your business.
Hopefully, this article has given you plenty of inspiration to get
started on your video marketing campaign. This method of advertising is
already in full swing all around the Internet, and you should be using
it too! Whether you're a small outfit or a big company, video marketing
can do wonders for your business.
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