Online video marketing effectively is a dynamic resource to
dominate the search engines as a promotional tool for both large and
small businesses. With the likes of YouTube as the traffic engine, this
allows businesses to transform into moneymaking machines since it can be
easy to set up a video without having to worry about all the
intricacies involved such as editing and the amount of takes in each
session.
Having said that, there are several ways to use video to create a 2-3 minute videos on specific topics using the content from articles and text sources. The most traditional way according to Wikipedia is creating a PowerPoint presentation of original articles in an animated slide show. The relevant pictures are added to the slide show with the voice of the Webmaster presenting the information through screen capture software called Camtasia.
This is a preferred method of teaching for those of us who learn by visual kinesthetic or auditory. So combining these three elements drives home our message to a wide audience. Considering, these methods of learning, lets pique our knowledge for understanding.
1. Auditory learners. Prefer to listen to what's been said as the noise of music or sound in general creates a feeling of emotional content delivered to our minds and hearts for example, as we hear a certain type of music, have you noticed how it creates feeling? For example my favorite music is "Have you seen her" by the Chi-lites since it brings back memories on the dance floor.
2. Kinesthetic learners. Learn best with hands on experience as the touch of a computer, the touch of a mechanical instrument, the touch of riding a bicycle has more emphasis than explaining information from a manual text for interpretation.
3. Visual learners. Learn best by observing in its graphical form such as animation, creative pictures, watching experiments, multimedia, text illustrations combined with words is digested to increase exponentially. Particularly, if you notice how easy it is to learn by watching a movie with all characters, actors connecting each scene, taking us on an adventure experience. By way of example, my favorite pastime children's movie is "Chitty Chitty Bang Bang."
I still remember as a child sitting in the front row of a picture theatre with all my brothers, sisters and cousins enjoying the experience. In fact, I can still remember tasting the beautiful "Fish n Chips" we often bought from our local shop after each movie, especially the taste of vinegar and salt on our taste buds.
Whatever niche we are involved with and how we decide to market our products and services, I'm sure we understand the relevance and importance of creating a video to target a wide audience as a promotional strategy.
Perhaps, we can mention some other areas of focus for our video online delivery such as: Conveying strong, compelling messages, establishing credibility, trustworthiness, responsibility, accountability, integrity and honesty. Customers in general may relate to our presentation when they hear our voice and observe you explaining every step of the demonstration process.
A video experience also, personifies family relationships as children are filmed from babies, toddlers, and teenagers and into adulthood. The emotional content involved with video enhances a feeling of tears, joy, love, adventure, and excitement.
Furthermore, online video has demonstrated a personal connection with customers in social media even before you meet the person face to face.
In summary, this article has just touched on various areas of our online video experience. The benefits of video marketing portray some interesting statistics; such as YouTube has more than 4 billion views each day. Video is measured as it delivers important information for business purposes to create or change sales approaches and marketing connectivity.
In conclusion, by way of increasing business sales and exposing our products on YouTube for maximum results, Instead of purchasing an expensive camera (although a camera has its purposes), there is a product on the market that requires little effort to create, in fact, this product or video capture software can be produced in a matter of minutes with animation, mixed with text and sound.
Having said that, there are several ways to use video to create a 2-3 minute videos on specific topics using the content from articles and text sources. The most traditional way according to Wikipedia is creating a PowerPoint presentation of original articles in an animated slide show. The relevant pictures are added to the slide show with the voice of the Webmaster presenting the information through screen capture software called Camtasia.
This is a preferred method of teaching for those of us who learn by visual kinesthetic or auditory. So combining these three elements drives home our message to a wide audience. Considering, these methods of learning, lets pique our knowledge for understanding.
1. Auditory learners. Prefer to listen to what's been said as the noise of music or sound in general creates a feeling of emotional content delivered to our minds and hearts for example, as we hear a certain type of music, have you noticed how it creates feeling? For example my favorite music is "Have you seen her" by the Chi-lites since it brings back memories on the dance floor.
2. Kinesthetic learners. Learn best with hands on experience as the touch of a computer, the touch of a mechanical instrument, the touch of riding a bicycle has more emphasis than explaining information from a manual text for interpretation.
3. Visual learners. Learn best by observing in its graphical form such as animation, creative pictures, watching experiments, multimedia, text illustrations combined with words is digested to increase exponentially. Particularly, if you notice how easy it is to learn by watching a movie with all characters, actors connecting each scene, taking us on an adventure experience. By way of example, my favorite pastime children's movie is "Chitty Chitty Bang Bang."
I still remember as a child sitting in the front row of a picture theatre with all my brothers, sisters and cousins enjoying the experience. In fact, I can still remember tasting the beautiful "Fish n Chips" we often bought from our local shop after each movie, especially the taste of vinegar and salt on our taste buds.
Whatever niche we are involved with and how we decide to market our products and services, I'm sure we understand the relevance and importance of creating a video to target a wide audience as a promotional strategy.
Perhaps, we can mention some other areas of focus for our video online delivery such as: Conveying strong, compelling messages, establishing credibility, trustworthiness, responsibility, accountability, integrity and honesty. Customers in general may relate to our presentation when they hear our voice and observe you explaining every step of the demonstration process.
A video experience also, personifies family relationships as children are filmed from babies, toddlers, and teenagers and into adulthood. The emotional content involved with video enhances a feeling of tears, joy, love, adventure, and excitement.
Furthermore, online video has demonstrated a personal connection with customers in social media even before you meet the person face to face.
In summary, this article has just touched on various areas of our online video experience. The benefits of video marketing portray some interesting statistics; such as YouTube has more than 4 billion views each day. Video is measured as it delivers important information for business purposes to create or change sales approaches and marketing connectivity.
In conclusion, by way of increasing business sales and exposing our products on YouTube for maximum results, Instead of purchasing an expensive camera (although a camera has its purposes), there is a product on the market that requires little effort to create, in fact, this product or video capture software can be produced in a matter of minutes with animation, mixed with text and sound.
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