Want to attract more visitors from your articles?
Instead
of rewriting your articles why don't you convert them into videos. Even
if you've never tried this before don't worry, this article will give
you the top 10 reasons why you should begin video marketing.
Top 10 Benefits of Video Marketing
1. Appeal to a larger audience
Not all your visitors prefer to receive content using text. Many prefer to watch, listen and read at the same time.
2. Avoid duplicate content penalty
The
problem with written content is you have to keep writing new articles
if you want to increase backlinks, search engine rankings and keep
visitors coming back to your web site. Creating a video out of an
article resolves the duplicate content issue because search engines
index them differently.
3. Get more traffic
YouTube currently
gets more traffic than Google. By producing lots of videos from your
articles you capitalize on this opportunity. You can multiply this
traffic by uploading your video to other video sharing sites. ie
Yahoo! Video
Google Video
Blip.tv
Facebook
Metacafe
Dailymotion
4. Gain top search engine rankings
Currently
not many marketers are using videos to get their web site ranked on
the first page of the search engine results pages. If you add videos to
your marketing mix you may achieve top rankings in your niche.
Example
If you enter "how to drive a car" in the Google search box several of the top search results are videos.
5. Viral marketing
If
you create a valuable video your visitors love, they'll share it with
there friends on MySpace, Twitter, Facebook. The viral effect of doing
this will increase the visitors to your web site exponentially.
6. Inexpensive
You
can use the software that's already on your computer to edit, convert
and upload videos to video sharing web sites. The only major expense is
the video camera however you could just use your digital camera as most
of them include video capture capabilities.
7. Become recognized as an expert
Since
there aren't many web site owners using video to market their web
sites, you can easily become recognized as an expert in your field by
producing lots of videos.
8. Increase the stickiness of your web site
Most
visitors scan the content of a web site spending little time on it
unless they find something captivating. Video engages their senses more
than text thus keeping them longer on your web site. This helps build
long term relationships with your visitors (especially if you make the
video personal) which leads to more sales.
9. Branding
Building your brand helps
your business to become the "go to" location for information in your
field. If you're the only one in your niche using video marketing it
will help brand your business.
10. Build trust
The
internet is often seen as an impersonal place where it's hard to trust
anybody because site owners don't provide any contact information and
online scams are common. A video offers your visitors a very personal
touch that helps remove the fear of doing business with you.
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