Film and Video Editing May Be the Most Important Part of Making Movies

To the novice, film and video editing sounds like one of those completely technical subjects, only possibly interesting to people with very logical and pragmatic minds, much like engineers. Visions of darkrooms and sterile-looking studios filled with all types of inexplicable mechanical equipment, where rolls of film negatives are poured over and scrutinized by serious-looking people, then diced, sliced and spliced back together, somewhat completes the overall mental picture. Clinical, stark, precise. But in actuality, film and video editing is much more than celluloid or electronic image surgery. In fact, it's quite the opposite.
Think of it this way; someone shoots a video of your favorite cousin's wedding. The end product is a nice, mostly continuous documentation of the event, with abrupt starts and stops here and there when the main activity changes or moves to a different area or location that necessitates a different "shot". The end result is a compilation of pictures and sound that is considerably better and hopefully more memorable and satisfying than still photographs, but still leaves a lot to be desired.
However, if the same raw video was placed into the hands of a skilled editor, the end result would be quite different. The resulting piece would tell the story of the culmination of your cousin's three-year romance, as narrated by several key family members. It would capture and convey to the viewing audience the couple's wedding day emotions of love, and joy and appreciation for one another and family, anticipation of the new life the couple intends to create together, a bit of sadness for the life they are forever leaving behind, and so on. In other words, in the hands of a skilled editor, the video becomes a "story" with a beginning, middle and end; a cohesive synopsis of the couple's romance. A day in the life...

What most people not in the film or video industry don't realize is that film and video editing is an art form. Editing is arguably the most important element of film or video production. It is in the editing, the art of arranging pictures and dialog and sounds, that a finished film product is able to communicate a story first envisioned by its writer, and subsequently by a director and producer to its intended audience. Days, weeks even months of shots captured on film or video must be studied, interpreted analyzed and finally distilled into a story lasting a fraction of the time it took to capture it all.
People outside the film making industry have little or no idea about "post production" and the crucial part it plays in the production of a film or video work. It is because of the significant importance of this phase of film and video production that the process takes an extended amount of time to complete.
Much more that cutting and splicing pieces of cellophane together or merely arranging video sequence, editing is a wonderful blend of technical knowledge and skill combined with an artist's creativity and craftsmanship. It is moving, adding, deleting, juxtaposing, scenes, sounds, and images to develop film shots and video clips into a certain context, create specific imagery and timing, evoke particular emotion, create specific imagery and mold them into a story.
Film editing as a craft began in the late 1890's in the very earliest days of motion pictures. In the intervening years between then and now, anyone interested in learning about film or video editing, usually attended college courses or one of a number of reputable film schools to learn the craft.
In his book, "The Technique Of Film And Video Editing", considered one of the best teaching and training tools for directors , Ken Dancyger highlights the history of film editing from its origins. He speaks specifically about the editing of great cinematographers such as Alfred Hitchcock and Charlie Chaplin and Buster Keaton, taking a detailed look at the fundamental principles of film and video editing. He discusses ideas, practices and styles and choices for editors in the context of theory, the history of film and video editing, and practice. He also discusses new technology and the impact it has in terms of the art of editing.
One of the greatest changes to film and video editing occurred with the introduction of computer editing. Hand cutting and splicing of film, as well as the more complicated, mechanical and "linear" process of video editing, became tedious and outdated with the advent of computer editing in the early 1990's. Editing on computers gave rise to a whole new creativity prized by film editors, as well as lower costs and much more efficiency in terms of video editing.
Whether for film or video, the editing process occurs in three basic steps. These include capture, the editing process itself, and putting the product in a distributable form. During the capture phase, the actual "shots" or picture images are compiled into a format from which they can be edited. During the actual editing process, the collection of shots are organized in a desired sequence and sound is added through "sound mixing" until they form a comprehensive storyline. Once this has been accomplished, the film or video is finalized in the desired format whether film or high-quality video for distribution.

As technology continues to advance, the ways in which film and video are edited will continue to develop and progress. As it stands today, computers and user friend video editing software as well as the Internet have opened the doors to editing so that it is available to not only professional film and video editors. Now students of film and video and film making novices, as well as journalists, writers and the general public have unprecedented access to video editing tools. Several popular video editing programs make film and video editing possible for professionals as well as novice editors, including Avid Express Pro, Adobe Premier Pro, Sony Vegas, Final Cut Pro and Apple Final Cut Studio 2.
With today's technology and the advantage of personal computers, digital camera equipment and the availability of knowledge from new and increasingly powerful software programs, almost anyone with the desire, can learn film and video editing, produce commercial products and even feature movies from their home or personal studio.

Video Marketing Makes Your Message Easily Digestible sadas

Benefits Of Video Marketing
Though there has been much confusion with Google's recent algorithm changes, in essence, according to Forbes contributor, Joshua Steimle, the Google team wants to know that you have authority in your niche and provide your readers with unique, high value content. There's nothing quite like a video to make this happen. In this article, we will show you the unique value video marketing has in your marketing campaign and how you can use it to exponentially grow your business.
Video Marketing reassures your customers
Many professionals live very, very busy lives. Too busy, in fact, to sit down and write their own blog posts. When a reputable doctor runs a busy practice, for example, it is unlikely he has time to sit down and write seven articles a week to post on his daily blog. And, while most professionals ensure the articles on their blogs include their expertise, when it comes to choosing a doctor or any other professional service, many consumers want a little more proof than just good faith.

With video marketing, your customers will feel much more comfortable hiring you or buying your products when they can see you present your products or services in a professional manner. And, in turn, statistics show your potential customers will thank you for this added reassurance: when a potential customer views a website landing page that includes a video, he or she is 1200% more likely to refer your services to a friend through a share. For just a little reassurance, that's a big thank you!
Video marketing makes your message easily digestible
Did you know that audiences remember 85% more content when it is given to them in video as opposed to article form? Why is this the case? Well, have you ever heard marketers talk about "bandwidth?" Put simply, bandwidth is the number of communication tools we use when we communicate. For instance, when we visit someone in person, to best understand the message, we gauge pauses, pitch, pace and tone. We also use sight, touch and even, on occasion, smell and taste to understand a message and its context. However, when we use the phone, our "bandwidth" is narrower because we cannot see the person or context, nor can we use many of our other senses to understand the conversation. Without these extra tools, we are less able to thoroughly understand the message.
Likewise, the more bandwidth you use when you market, the more your audience grasps your message. This is why video marketing is so effective. Instead of just being able to read text in an article, for instance, your customers hear and see the message, too. With this added bandwidth, your customers better retain the information in your ad.
Video Marketing creates customers

Rhythm Insights reports that 76% of marketers plan to dedicate more of their budgets to video marketing. Why? Because statistics show that video marketing creates customers. For example, an Australia-based retailer found that listings that included a video produced 43% more inquiries. Likewise, Comscore found that, in general, after viewing a product video, viewers were 64% more likely to purchase the product. Even more significantly, on average, by creating an enjoyable video, you will increase viewers purchase intent by a colossal 97%. Video marketing works. Period.
In summary, a good video will grab your audiences' attention, help them understand your brand value and make them feel comfortable with purchasing your product. Then, it will invite them to take the next step and purchase your product. So, take the next big step in growing your business: post a marketing video and, then, sit back and enjoy watching your business grow!

Abercorn Digital delivers value for our clients in any digital format, across all platforms, to every device, delivering world-class marketing solutions.

Video Marketing Benefits - Top 10 Reasons to Repurpose Your Articles Into Videos

Want to attract more visitors from your articles?
Instead of rewriting your articles why don't you convert them into videos. Even if you've never tried this before don't worry, this article will give you the top 10 reasons why you should begin video marketing.
Top 10 Benefits of Video Marketing
1. Appeal to a larger audience
Not all your visitors prefer to receive content using text. Many prefer to watch, listen and read at the same time.
2. Avoid duplicate content penalty
The problem with written content is you have to keep writing new articles if you want to increase backlinks, search engine rankings and keep visitors coming back to your web site. Creating a video out of an article resolves the duplicate content issue because search engines index them differently.

3. Get more traffic
YouTube currently gets more traffic than Google. By producing lots of videos from your articles you capitalize on this opportunity. You can multiply this traffic by uploading your video to other video sharing sites. ie
Yahoo! Video
Google Video
Blip.tv
Facebook
Metacafe
Dailymotion
4. Gain top search engine rankings
Currently not many marketers are using videos to get their web site  ranked on the first page of the search engine results pages. If you add videos to your marketing mix you may achieve top rankings in your niche.
Example
If you enter "how to drive a car" in the Google search box several of the top search results are videos.
5. Viral marketing
If you create a valuable video your visitors love, they'll share it with there friends on MySpace, Twitter, Facebook. The viral effect of doing this will increase the visitors to your web site exponentially.
6. Inexpensive
You can use the software that's already on your computer to edit, convert and upload videos to video sharing web sites. The only major expense is the video camera however you could just use your digital camera as most of them include video capture capabilities.
7. Become recognized as an expert
Since there aren't many web site owners using video to market their web sites, you can easily become recognized as an expert in your field by producing lots of videos.
8. Increase the stickiness of your web site
Most visitors scan the content of a web site spending little time on it unless they find something captivating. Video engages their senses more than text thus keeping them longer on your web site. This helps build long term relationships with your visitors (especially if you make the video personal) which leads to more sales.

9. Branding
Building your brand helps your business to become the "go to" location for information in your field. If you're the only one in your niche using video marketing it will help brand your business.
10. Build trust
The internet is often seen as an impersonal place where it's hard to trust anybody because site owners don't provide any contact information and online scams are common. A video offers your visitors a very personal touch that helps remove the fear of doing business with you.

How to Become a Video Chat Room Moderator

A chat room moderator or monitor as they are also known has a unique responsibility. They are in charge of making sure that the chat room is a safe place to chat in. Each day thousands of people log into the most popular chat sites. A room moderator has to watch not only what is being said in the chat room lobby page but if the chatting room allows webcams they also have to click on each individual cam to make sure that what is being broadcasted publicly in the room is allowed. This special role is not as easy as many people think. But how do you become a chat mod?
Before they are appointed as moderators they must apply. The first step in becoming a moderator is you must be a chatter of the room you want to monitor. So if you want to moderate for a room called "teen chat" you must chat in the teen chat room. You must also make sure that you meet all age requirements before you apply. If you are a teenager, you cannot apply for a room that is for people 18 years old and older. Same goes if you are an adult, you cannot apply for a teenage room. Spend a great deal of time chatting in your interested room. Make sure that other people get to know you really well. They can only do that if you chat consistently and engage others in the chat room. It helps if the other chat moderators and administrators know you. If you can become friends with them your application will most likely be approved. Make sure you familiarize yourself with the chat room rules and watch other moderators do their job, this will help you when you become a mod.

Once you are ready to apply, you will need to contact the chat room administrator, if there isn't any then contact the site administrator. You can do so via private message or email. Some sites have forums or message boards. Create a nickname preferably the same nickname you use in the chat room. Once you join the forums, search for the name of the administrator of the chat room you want to mod and message him or her. Search the forums too as sometimes there is a thread explaining who to contact and what to include in your application. Do not make a thread or post about wanting to moderate. This is frowned upon. What do you say in your application?
Some important things to mention are your nickname that you use in the chat room. Mention how much time you spend chatting in the room. This will demonstrate your activity level. Admins usually look for those who are most active. Tell them an approximate number of hours you can dedicate to moderating. Do not lie about the amount of time you can mod for them. Tell them what country you are from. Sometimes they may need people from different time zones who can cover different times. And lastly, tell them why they should pick you. Why do you stand out from others? Do you have experience? What skills do you possess that can make you a better mod than the applicant before you?
Will you be getting paid? No. All moderator position on chatting sites are voluntary. You will not be getting paid. You will be helping when you have time out of your day. What are some of the things chat mod do?
A chat mod as mentioned earlier is in charge of a particular chatting room or side room. They quickly scan the chat lobby and webcams to make sure everyone is chatting appropriately. If you see something that breaks the rules such as someone posting their email address in the main page, you will have to issue a few warnings asking the person to stop. Include the person's name in your warning and tell them what it is that they are doing that is not allowed. Here is an example: "Tom, please stop sending out your email address, that's not allowed and if you continue I may have to kick you out of this room." If they persist and you have issued multiple warnings you may proceed to kick the user out. A kick is a temporary ban. Once a person is kicked they will not be able to enter the chat room again until an admin removes the IP from the kicked list.

Video Production Services: Influences Sales of the Corporate Company

Most of the companies are relishing this modern concept of marketing as corporate video holds a direct and effective message that is designed to present the feature and qualities about the product and service of a company. It is true that companies are making the use of videos and short films for product demonstration and promotion, but it is very difficult for them to specially perform the task of producing their own promotional video. Therefore, they hire highly skilled and reputed company which provides corporate video production services. Such companies have skilled and dedicated team and cutting - edge equipments required in the production of the video.
A company's sole objective is to generate ultimate profit from the sales of their products and thus they follow various marketing strategies which involve physical stress and hard work, but the result might not be in their favor. It is better to hire a professional corporate film maker company who can offer you the productive corporate film that exceeds your reputation as well as sales.
• Visual helps in generating an impactful and positive image about your product or service among the diversified viewers.
• Corporate video should be produced with the motive that helps the viewers to understand the message that has been conveyed by the manufacturing company.
• Try to use more interactive and appealing concept to the video as the nature of corporate video is different from any other fictional film.
• A visual should be creative and contain emotional value.
• A production house delivers a quality corporate film that helps their client to induce their sales by promoting their product on the TV or internet.

The sole aim of such videos is to create an appealing and positive image among the viewers. In fact, a video is the intermediate between the company and the consumers. Thus, the intended concept of the company should rich exactly to the viewers the way you want. And thus corporate firms are vastly enjoying the video production services as they don't need to stress out on their traditional marketing concept. And a company can ensure its maximum sales without any risk. A single video offers a great extent to the valuable companies by exploring their product and services on the broader platform.
A corporate firm can easily hire a video production service provider company by researching the required information about their production scale and team members. A one minute video can generate impressive sales as well as helps you in building the strong position in the market.

The Benefits of Online Video Streaming

Video streaming has quickly gained popularity in the online world and is now the most sought after type of online content. There are many ways in which webmasters have chosen to distribute video content on their websites and the method that has shown the best results is Video on Demand (or VoD). This technology works by allowing users to access streaming videos via their web browsers. There are also many other ways in which you can make use of the streaming video technology. Once you find out exactly how it works, you will be able to come up with your own ideas for implementation.
Video on Demand is currently the most popular use of the video streaming technology. You can host video files on any server and they will become available to anyone who has a computer connected to the internet. This does not only benefit people who are looking to entertain themselves by searching for media online but it is also a very useful tool for schools and universities that give teachers and opportunity to present their courses with rich media materials. Better yet, students are able to access the media files anytime. This is great especially for universities practicing distance learning.
When it comes to distance learning, video on demand is a very good tool because it allows the user to pause and rewind the video in case he or she missed something. This is also the reason why video streaming is in some cases making the learning process more effective.
Video streaming can also be done live. This technology can be very useful for broadcasting live events such as premieres, live concerts, political speeches, etc. Live video streaming is also great as a security tool because it allows monitoring of remote locations in real time. This way anyone on the planet who has an internet connection will be able to watch a live broadcasting with this technology.
Video streaming is also doing great in the world of internet marketing. When it comes to marketing online, video streaming is one of the most powerful tools available, provided you know how to take advantage of this media. Just the way that television commercials are the best advertising media, the internet streaming videos can also be used to capture a large number of audiences.

However, users need to take on a different approach with their videos in order to capture online audiences. While on the television people only need to see flashy videos and catchy music to stop what they were doing and watch a commercial. In the online world things are rarely that simple. Here you need to get a little more creative. What you need is to create a viral effect with your videos. The so-called viral videos benefit from the best exposure in the online world. Videos need to be funny, creative and interesting in order to get people to watch them. However, even if you can't manage to put together a video that has any of these things, your internet marketing efforts will surely get a lot more attention from prospective buyers when you are making use of video streaming.
It is not enough to have a technical knowledge of how video streaming works if you want to be successful with video streaming online. You also need to get more creative and able to give your potential customers a better view of what you are selling. Good commercials are the ones that keep visitors curious and wanting to come back for more.
Whether you are looking to stream videos for teaching purposes or you are trying to advertise your product online then you will need to find a video streaming service. Although there are plenty companies out there that offer such services, the important thing is to make sure that they are reliable. It really can't be good for your business if the service is crashing frequently. Before actually investing in such a service you should first test out the company's services and see how responsive their support is. If you are pleased with them then make your purchase and begin streaming videos online.

How To Create Video Articles - 5 Easy Steps To Making Article Videos

Learning how to create video articles is easy yet many internet network marketers miss the opportunity to really drive home the advantage over their competitors and create them.
So what is a video article? Quite simply it's an article done in video format. It's that easy. It's voice over wording and while many video directories are cracking down on videos produced through automated programs, you can get ahead of the curve by producing your own voiced video articles.
Network marketing lead generation is cut-throat and having an advantage is vital. Generating leads through article videos is the perfect way to get a consistent stream of prospects beating a path to your door but you need to give them quality actionable content otherwise they'll soon retreat and head elsewhere looking for it.
We'll show you where you can get all the quality content you want but first, the three-step process to turning your written article into video.
How To Make A Video Article
1. Let's look at this article so far. We've completed four paragraphs and turning it into a video is simple. We will have at least four video pages.
2. The first paragraph would complete the first page.
3. In the second paragraph, take the first three sentences and display them on your screen. So you would display the following passage... "So what is a video article? Quite simply it's an article done in video format. It's that easy."

4. The third paragraph is quite long but take the first half of it and display it. So this would appear to the viewers... "Network marketing lead generation is cut-throat and having an advantage is vital. Generating leads through article videos is the perfect way to get a consistent stream of prospects beating a path to your door."
5. The fourth paragraph is short and can be displayed in its entirety.
So that's a simple demonstration of how easy it is to convert written articles into videos. You need to make sure you are delivering quality content otherwise your readers can switch off quickly. In fact, it's not really important how good your voice quality is but it's vital that the content being delivered is something the viewer will value because it brands you immediately and they can quickly decide whether you're someone they would want to further pursue as an information provider and teacher.
Use a free program on your computer like Power Point to create the display pages while you need to get a consistent supply of internet network marketing articles.

Want to know how to get internet network marketing articles